THE term "incentives" has been floating around in the business world for decades now, yet the prevalent and effective use of them still continues to trail behind what is not just a trend, but rather a necessity in today's economic environment. Although there are a variety of applications for incentive programs (which include loyalty, reward, and promotional programs), perhaps the more underutilized applications fall into the categories of recognition and performance improvement geared toward sales and non-sales employees.
YOU'VE seen the success of safety incentive programs, and you know how to run an incentive program. But your results are never quite what you expected. Maybe it isn't just the program. In 2004, a company I'll call CVC Industries (a fictional name representing a combination of many companies involved in incentive safety programs) invested considerable time and energy in developing a safety incentive program to improve driver safety. Although initial results were good, driver participation fell off quickly and the program ended without a whimper. What went wrong?
NO one wants an unsafe work environment. Unsafe or hazardous spots in your environment must first be reported before they can be corrected, however. That takes cooperation from all employees, including those reluctant to blow the whistle.
THE promotional products business has witnessed much debate over whether safety incentive programs are successful--or even necessary--in the workplace. Opponents claim that rewarding or motivating employees to achieve positive safety records actually encourages covering up injuries and falsifying records.
THERE are two conflicting factions of safety professionals: those who believe it is important to motivate and reward people to achieve specified safety results by offering tangible incentives, such as merchandise and travel, and those who believe that tangible incentives are not necessary because safety results are part of their job and regular compensation.
QUICK fairy tale: A recently promoted case study lauded a large national service company's comprehensive safety incentive program, which awarded safety vouchers that could be redeemed for rewards. The program succeeded in raising safety awareness, promoting safe work practices, and lowering claim counts.
THE next time you are wrestling with the issue of safety, trying to figure out what you can do to get your employees to do their jobs more carefully and more safely, give yourself a two-question test:
Editor's note: The wide variety of today's safety incentives continues to amaze. Their growing popularity is less surprising. Recipients certainly appreciate restaurant gift cards when they are used as an incentive, says Cary Kuykendall, manager of gift card sales for O'Charley's (www.ocharleys.com) of Nashville, Tenn. The NASDAQ-traded company operates O'Charley's restaurants mainly in the Southeast and Midwest; a chain of Ninety Nine Restaurant & Pub locations in the Northeast; and also Stoney River Legendary Steaks restaurants in Georgia, Illinois, Kentucky, and Tennessee.
Editor's note: Motivating the younger generation of workers is a new, more challenging ballgame, employers everywhere are learning. Fortunately, recognition and incentive programs can help them win it, says Adrienne Forrest (aforrest@bulova.com), national director of special markets for Bulova Corp. (www.bulova.com) of Woodside, N.Y. She explained why in a June 27, 2005, conversation with Occupational Health & Safety's editor. Excerpts from the interview follow:
THE last time Jencast Inc. experienced a lost-time accident, Ken Starr's "Report" was a work in progress, Viagra was on the verge of getting FDA approval, and fears of the so-called Y2K bug were starting to gain national attention. The Spice Girls were still on the charts.